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Reward Smarter: Why Brands Are Using Umi to Offer Global Data Perks

Sep 24, 2025

Written By:

Umi

Reward Smarter: Why Brands Are Using Umi Clubs to Offer Global Data Perks

In today’s loyalty landscape, brands are constantly searching for rewards that go beyond cashback and coupons. Users want relevance. Utility. Value they can feel — especially when they’re on the move.

Enter: global mobile data.

Whether you're a bank, wallet, insurer, airline, university, or lifestyle platform, your users travel. Staying connected across borders is no longer a nice-to-have — it’s expected. But offering that connectivity as a benefit has traditionally meant telecom integrations, physical SIMs, and support burdens.

Not anymore — Umi makes it simple.

With Umi, your brand can offer seamless, branded mobile data perks across 200+ destinations — no SIM cards, no apps to build, and no infrastructure to manage.

The Problem: Same Perks, Diminishing Value

From lounge access to travel insurance PDFs, users are overwhelmed by identical benefits.

  • Cashback is commoditized

  • Airport perks are overdone

  • Lifestyle offers feel irrelevant or inaccessible

And yet, connectivity remains an unmet need. Every time a user steps off a plane, they face:

  • Confusing roaming fees

  • Airport SIM shops with high markups

  • Spotty Wi-Fi and unsecure hotspots

Offering branded global data meets users where they are — on their phones, in unfamiliar places, needing to get online instantly. And it transforms your brand from an email in their inbox into a trusted utility in their pocket.

What Is a Umi Club?

A Umi Club is your fully branded presence inside the Umi app — our Smart Global eSIM platform that delivers high-speed mobile data in 200+ destinations worldwide.

Your Umi Club gives you:

  • A custom landing page with your branding and referral code

  • Featured placement inside the Umi app for your customers

  • Plans that carry your name and identity

  • The ability to offer prepaid data, perks, discounts, or cashback

  • Complete visibility, without the operational headache

There’s minimal-to-no integration, no dev time, and no logistics. Umi handles everything — provisioning, plan management, user support — while your brand earns the credit.

Two Flexible Models for Partner Rewards

Umi Clubs support two distinct use cases, depending on whether you want to gift connectivity or offer perks your users can unlock.

1. Reward Model: You Pay, They Connect

In this model, your organisation pays Umi for data plans that are then distributed to your users as part of a benefit stack, loyalty tier, or campaign.

You decide:

  • How much data each user receives

  • How frequently (once, monthly, annually)

  • How to deliver it (link, email, QR code, CRM integration)

Example use cases:

  • A relocation platform gives 1GB of global data to every new user on arrival

  • A premium credit card tier includes 5GB/month for international travel

  • A digital nomad visa provider includes mobile data as part of the onboarding pack

  • A co-living brand offers guests a connected arrival experience

You’re not selling anything. You’re simply rewarding users with a perk they’ll use, remember, and value.

2. Perk & Engagement Model: Your Brand, Their Perks

Rather than covering the cost of data, you sponsor a Club and unlock access to perks for users who join — perks that are only available inside your Club.

These may include:

  • Branded plans with built-in discounts

  • Bonus GBs on first purchase or redemption

  • Cashback (e.g. 5% back when using your card)

  • Time-based extensions or priority support

This model works exceptionally well for:

  • Banks and wallets with card-linked rewards

  • Insurance providers offering value-adds on policy activation

  • Fintech apps looking to retain high-value or frequent traveler segments

  • Communities or platforms that want to give users something extra, without paying per user

You pay for the Club — we handle the perks. It’s still your brand, your value, your relationship.

Why Umi Clubs Work for Modern Brands

In a world of overused perks, Umi Clubs stand out because they offer something useful, mobile-first, and frictionless.

  • 🛠 No build required: No APIs. No SDKs. No infrastructure.

  • 🌍 Truly global: Works in 200+ destinations across multiple networks

  • 📱 Seamless UX: One app. One eSIM. Installed once, used everywhere.

  • 🏷 Fully branded: From plan names to Club listing, your brand is front and center

  • 🧩 Modular: Choose the structure that fits your business — free data, perks, discounts, or cashback

  • Time-efficient: Go live in days, not months

Whether you’re adding to a premium tier, enriching a travel package, or building long-term engagement — Umi Clubs do the work for you.

Why It Works for Your Users

Your users don’t want another offer they’ll never redeem. They want:

  • Instant access to mobile data when they land in a new place

  • A reward that doesn’t expire the moment they forget to use it

  • A branded experience that feels like it was made for them

Umi delivers:

  • One-time install (the eSIM profile stays active and accessible)

  • Fast redemption (QR, link, or code claim)

  • Seamless global coverage in 200+ destinations

  • Real utility they can feel the moment they use it

Even better — users associate the connection with your brand. Not as a sponsor. As the reason they were able to connect.

Use Cases Across Industries

Umi Clubs are not just for banks. We work with:

  • 🎒 Education & Student Travel – Universities offering study abroad perks, youth mobility and gap year programs

  • 🏦 Financial Services & Fintech – Card schemes, challenger banks, wallets, PFM tools, and super-apps

  • 🏨 Travel & Hospitality – Airlines, hotel groups, OTAs, loyalty clubs, and insurance providers

  • 🌍 Lifestyle & Relocation – Remote work visas, co-living networks, HR platforms, and employee benefit providers

Any organisation can use Umi to offer data as a modern, mobile-native reward.

It’s Not an Affiliate Program. It’s a Brand Touchpoint.

Let’s be clear: Umi Clubs are not white-labeled resale portals. We’re not selling you an app. You’re not reselling us.

Instead:

  • You pay for the reward or the perk

  • Your users receive data, access, or discounts

  • Your brand is visible from start to finish

Pure value and utility, clearly delivered.

Ready to Launch a Better Kind of Perk?

If you’re tired of rewards your users forget, and ready to offer something they’ll use from day one — we’re ready to build your Club.

We’ll help you:

  • Define the right structure (free, discounted, cashback-enabled)

  • Create a branded landing experience

  • Deploy global data across 200+ destinations

All under one roof. With your brand in the spotlight.

📩 Contact us at partners@reachumi.com to launch your Umi Club today.

Want to monetize your Umi Club instead? Read the guide here →

Stay connected in 3 steps

Stay connected in 3 steps

Stay connected in 3 steps

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Umi eSIM - Seamless global connection

hello@reachumi.com

Cool stuff

Partners

Vision

Umi eSIM - Seamless global connection

hello@reachumi.com

Cool stuff

Partners

Vision